Digital marketing is essential for companies that really want to position themselves on the internet , in order to find more buyers.
For this reason, many of these companies decide to hire digital marketing agencies to be able to give their sales that boost, but what service do they offer? What are the marketing strategies that will make a difference? And how can you find an inbound marketing agency that really suits your needs and your budget?
Below, we present the most common services offered by a digital marketing agency.
What is a digital marketing agency?
Digital marketing agencies help companies —and individuals— to promote their products on the Internet, through a series of tools such as social networks (Facebook, Twitter, LinkedIn, Tik Tok, Instagram, etc.), the creation of websites (like this one), SEO (Search Engine Optimization) or PPC (Pay Per Click) advertising .
A digital marketing agency will ensure that:
The company's social profiles and website are updated.
A new and effective strategy is created to increase traffic from search engines.
Purchases to the site are promoted by integrating advertisements that capture the customer's attention on third-party websites (PPC).
Digital Marketing Services
The services that a digital marketing agency offers to its clients are numerous. However, here is a summary of the main ones:
1. Inbound Marketing
Inbound marketing aims to attract visitors to the company's website, creating what we call an "online movement" around a specific product or service.
This means that potential customers are attracted to what they see on social networks—for example, what their colleagues share—and what they read on the Internet, such as articles found through search engines.
All this methodology works according to a cycle, which is divided into 3 stages:
Attraction: Seeks to attract prospects through high-value content.
Interaction: Talk with users to answer their questions and guide them in their purchase.
Delight: Provide the best possible experience and treatment to build customer loyalty.
2. Content Marketing
What is content marketing or content marketing ? Mainly, content marketing consists of —excuse the redundancy— the creation of content (articles, videos, etc.) related to the product or service you offer.
The content may include tips and tricks on how to use it, or general information about its benefits; in any case, the content is provided to make the customer fall in love with your brand.
Among its main benefits are:
Content marketing is low cost.
Encourage people to share the content because they feel that the content is really worthwhile.
It helps cultivate a brand's digital presence as an expert in their field.
In our marketing podcast, we talk more about content marketing:
3. SEO and SEM
This type of optimization occurs when you make changes to your website so that the major search engines ( Google , Yahoo!, Bing), discover what you offer, and include your website in the first results.
Think about what happens when we use Google or Yahoo! to look for something: which one do we choose? The first results that appear, right? So what SEO does is help websites appear at the top of those rankings.
Are you ready to start the digital strategy that will lead your brand to success?
In Safe It Solution! we can help you . Since 2018 we have been completely focused on helping companies achieve their goals, with the best tools and appropriate strategies for your situation. We love challenges, and we always seek to create unique experiences.
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866-220-3740
